Quick answer: Forbes does not publish a Logan Paul net worth. It publishes creator earnings: about $9.8 million on the 2024 Top Creators list (No. 12) and $10 million on the 2025 Top Creators list (No. 15, dated 16 June 2025). Those lists exclude private-company equity. Celebrity Net Worth (updated 27 August 2026) estimates about $150 million, mostly as a mark on his Prime Hydration stake, not cash in a bank. Do not average the Forbes paycheck with the CNW wealth print. They measure different things.
For another creator-economy page on this site, see Kai Cenat’s net worth. For a consumer brand where Forbes does print a fortune (beauty equity, not a private drink stake), see Rihanna’s net worth.
Quick facts
| Item | Named record |
|---|---|
| Born | 1 April 1995, Westlake, Ohio (Celebrity Net Worth) |
| Forbes net worth | None published |
| Forbes creator earnings | $9.8 million (2024 list); $10 million (2025 list, as of 16 Jun 2025) |
| Celebrity Net Worth | About $150 million (27 Aug 2026) |
| Prime Hydration | Co-founded Jan 2022 with KSI / Congo Brands; CNW says a July 2026 court order put Logan and KSI at 20% each — percentage known, dollar value not |
| Pikachu Illustrator | Bought ~$5.3 million (2021); sold $16,492,000 including buyer’s premium at Goldin (Feb 2026), per Fortune |
| WWE | Signed; United States Champion (2023–24); World Tag Team Champion with Austin Theory (2026), per CNW / WWE coverage — salary not disclosed |
What Forbes counts vs what Celebrity Net Worth counts
| Source | Figure | What it is |
|---|---|---|
| Forbes Top Creators 2024 | $9.8 million earnings; No. 12 | Estimated creator income for that ranking window. Forbes’ creator lists do not add a private Prime valuation. |
| Forbes Top Creators 2025 / Forbes profile | $10 million earnings; No. 15 (16 Jun 2025) | Same method, later year. Still not a net worth. |
| Celebrity Net Worth | About $150 million (27 Aug 2026) | Compiler estimate of wealth, including an implied Prime mark. Not an audit. |
Forbes does publish net-worth trackers for some entertainers — for example Taylor Swift. It has not done that for Logan Paul. Treating “$10 million” as “what he is worth” is the same category error as treating a governor’s AGI as a fortune: it is a flow, not a stock.
Prime Hydration: 20% is not a price
Prime launched in January 2022 with KSI and the Congo Brands operators. The Guardian (13 July 2023) put first-year retail sales at about $250 million. Bloomberg (8 November 2023) reported the brand was set to surpass $1.2 billion in annual sales that year. Those are boom-year snapshots, not a 2026 run-rate.
The UK arm is the piece with a public filing. Accounts for Prime Hydration UK Ltd (Companies House company 13862601, year to 31 December 2024, filed 19 June 2025) show a collapse after the hype. The Grocer summarized a 71% drop in turnover to £32.9 million, with profit falling from £4.4 million to £940,000. City A.M. used £112.2 million to £32.8 million and pre-tax profit £4.3 million to £940,458. We are not picking a winner between £32.8 million and £32.9 million; both are named reads of the same filing year. Neither values Logan’s global equity.
Celebrity Net Worth says a July 2026 federal court order in Prime litigation stated that Logan and KSI each own 20%. That ends the “20% each vs 20% combined” rumor mill on CNW’s telling. It still does not price a private company. We will not invent a $1–8 billion “valuation” for 2026.
YouTube, Vine, and Impaulsive
Logan Alexander Paul left Ohio University after Vine exploded, then moved the audience to YouTube daily vlogs. Celebrity Net Worth records the 31 December 2017 Aokigahara forest video, the apologies, removal from Google Preferred, and a YouTube advertising suspension in February 2018. That is reputation and ad-inventory history, not a line item we can price.
Impaulsive (from late 2018, with Mike Majlak among the known co-hosts) is a real second business. There is no named 2026 audit of its sponsorship take on this page. We will not print “eight figures” or a per-post rate.
Boxing purses we can actually source
The KSI amateur bout (Manchester, 25 August 2018) and professional rematch (Staples Center, 9 November 2019) created the influencer-boxing lane. Celebrity Net Worth describes reported PPV scale and a $900,000 guaranteed floor each on the rematch; those are CNW’s compilation, not commission filings we have opened.
Vs. Floyd Mayweather (exhibition, Miami, 6 June 2021): CNW says Paul’s disclosed base purse was $250,000 plus a PPV share, and estimates total take around $5.25 million. Mayweather’s guarantee was larger. Logan later claimed he was not paid everything he thought he was owed; that dispute is not a second official purse.
We are not adding an unsourced WWE “$15 million contract.” WWE announced that he signed; it did not publish the check.
WWE: titles, not a leaked salary
WWE.com documented the signing. Celebrity Net Worth’s chronology: in-ring debut at WrestleMania 38 (2022) with The Miz; United States Champion after beating Rey Mysterio (November 2023) until SummerSlam 2024; World Tag Team Champion with Austin Theory after beating The Usos (March 2026), titles later to The Street Profits (June). Use that as a career ledger. Do not convert it into an annual wage.
The Pikachu Illustrator sale
Fortune (17 February 2026): he paid about $5.3 million for the PSA 10 Pikachu Illustrator, then sold it at Goldin for $16,492,000 including buyer’s fees, a record trading-card auction, buyer AJ Scaramucci. Fortune notes he had hoped for $7–12 million. The $16.492 million headline is the hammer-plus-premium figure. It is not automatically Logan’s net proceeds after seller’s commission, taxes, or the earlier Liquid Marketplace fractionalization fight Fortune and Cointelegraph both flag. We will not subtract a made-up fee.
CryptoZoo is not “paid everyone and closed”
TechCrunch (4 January 2024): Paul said he was “personally committing” more than $2.3 million to buy back certain CryptoZoo NFTs, with a claims window, and that refunds required waiving legal claims. The game as promoted did not ship. Coffeezilla’s reporting is why the project is a public controversy; it is investigative YouTube, not a court judgment.
Celebrity Net Worth: in October 2025 a federal judge granted a motion to dismiss the operative class-action complaint (26 claims with leave to amend; one dismissed permanently). That is a win on the pleading, not a finding that buyers were made whole. We will not write that the case is “over” or that every holder was refunded.
Real estate (what CNW documents)
Celebrity Net Worth: Encino house bought October 2017 for about $6.55 million, sold April 2022 for about $7.4 million to Machine Gun Kelly; Fobes Ranch (San Jacinto Mountains) about $1 million in 2019; Dorado, Puerto Rico mansion about $32.5 million in September 2025. Those are CNW’s property figures. The Dorado number is large enough to matter next to Forbes’ $10 million earnings print — which is the point. A house is not Prime, and Prime is still not a ticker.
Logan vs Jake Paul, dated
On 27 August 2026, Celebrity Net Worth estimates Logan at about $150 million and Jake Paul at about $200 million. CNW argues Jake’s print is easier to defend because it leans on disclosed fight earnings (it cites Forbes at about $60 million from two 2025 fights and about $70 million from all sources in the 12 months ending May 2026).
That ranking is not eternal. Fortune (19 November 2024), citing the same two compilers, had Logan’s CNW mark at $150 million and Forbes creator earnings at $9.8 million, with Jake’s Forbes 2024 creator earnings at about $13.6 million — and described Logan as richer than Jake on CNW at that date. We print both dates. We do not freeze 2024 or 2026 as the only truth.
Personal life (not a second net worth)
Celebrity Net Worth: engagement to Danish model Nina Agdal (July 2023), daughter Esmé Agdal Paul (September 2024), marriage 15 August 2025 in Lake Como. No sourced Nina Agdal net worth belongs on this page.
How we research this page
Forbes for earnings lists; Celebrity Net Worth for the widely copied wealth print and the court-order ownership claim; Bloomberg/Guardian for Prime’s boom years; Companies House via The Grocer and City A.M. for the UK crash; Fortune for the card; TechCrunch for the buyback. Process: About Us.
Frequently asked questions
What is Logan Paul’s net worth in 2026?
Celebrity Net Worth estimates about $150 million as of 27 August 2026, largely as a Prime Hydration mark. Forbes does not publish a net worth for him. Its 2025 Top Creators list puts earnings at $10 million (No. 15). Those figures are not the same thing and should not be averaged.
Why don’t Forbes and Celebrity Net Worth match?
Forbes’ Top Creators lists estimate annual creator earnings and exclude private-company equity. Celebrity Net Worth estimates total wealth and folds in an implied value for Prime. Prime is private, so that implied value is a guess with a percentage (20%, per CNW’s reading of a July 2026 court order) and no public price.
What percentage of Prime does Logan Paul own?
Celebrity Net Worth says a July 2026 federal court order in Prime litigation stated that Logan Paul and KSI each own 20%. That is an ownership split, not a valuation of the 20%.
Did he make $16.5 million on the Pokémon card?
Fortune reported a Goldin auction result of $16,492,000 including the buyer’s premium in February 2026, after a 2021 purchase of about $5.3 million. The headline is not automatically his net proceeds after fees, taxes, or earlier fractional-ownership issues.
Is the CryptoZoo dispute over?
No. TechCrunch reported a 2024 buyback offer of more than $2.3 million with a waiver condition. Celebrity Net Worth reports an October 2025 dismissal of the operative class-action complaint with leave to amend most claims. That is not the same as every buyer being paid in full or the controversy being closed.
Bottom line
Logan Paul’s 2026 money story is a $10 million Forbes earnings print sitting next to a ~$150 million Celebrity Net Worth wealth print that lives or dies with a private drink brand. The court-order 20% is the cleanest ownership fact in the file. The UK filing is the cleanest warning that the boom was not a permanent run-rate. Quote both compilers, date them, and leave the $15 million WWE rumor and the unsourced cash-on-hand quotes off the page.
