Quick answer: Celebrity Net Worth prints Salish Matter at $3 million. The profile’s on-page stamp is Last Updated: 28 August 2026. The Article JSON we opened carries datePublished 29 August 2026 and no dateModified. Those are two writings on the same compiler page. That $3 million is the named living-net-worth print. It is not a filing, it is not Sincerely Yours’ sales, and Celebrity Net Worth does not show its work.
| Full name | Salish Matter |
|---|---|
| Age | Not stated |
| Known for | Sincerely Yours, co-founded with Jordan Matter and Julia Straus |
| Net worth | $3 million is the Celebrity Net Worth print, on-page last updated 28 August 2026. It is not a filing. Forbes publishes no living net worth. |
| Not her net worth | The compiler $10 to $20 million 2026 revenue projection for the company |
Forbes does not print a living net worth. A Forbes profile under her name 404s. Inc.’s 2026 Female Founders 500 listing is an honours row, not a ticker. The previous version of this page used $3 million with no publisher, then a $400,000–$3 million band and a $5 million “potential.” Clone pages that say $3–4 million are the same class. This page does not average them with Celebrity Net Worth, and it does not treat a company revenue projection as her personal fortune.
What $3 million is — and what $10 million of sales is not
| Quantity | What it would measure | What is published |
|---|---|---|
| Living net worth, dated | What one publisher thinks she owns minus what she owes | $3 million, Celebrity Net Worth, on-page 28 August 2026 / JSON published 29 August 2026. Unexplained. Forbes: no ticker |
| Prior $400,000–$3 million / $5 million | A second fortune, if it had a publisher | The previous page; clones. Not confirmation of CNW |
| Clone $3–4 million / post rates | A rate card | Aggregator pages. Unsourced. Not averaged here |
| Household $200,000–$500,000+ a month | A combined Matter P&L | The previous FAQ. No publisher. Out |
| Sincerely Yours 2026 revenue projection | What one compiler says the company might sell | Celebrity Net Worth: about $10–20 million, as it attributes to beauty-industry estimates. Ownership percentage “has not been publicly disclosed,” as CNW writes it. Company, not personal net worth |
| Sephora launch | A retail start | Celebrity Net Worth: nationwide Sephora, September 2025. Deadline, 3 February 2026: the line sold out an hour after launch, as Deadline writes it. Not a personal cheque |
| Netflix partnership | A development deal | Deadline, 3 February 2026: exclusive creative partnership covering scripted, unscripted and animated series, plus consumer products and experiential. No dollar |
| Kids’ Choice | An awards mention | Deadline: 2025 Female Creator of the Year; a 2024 award with Jordan Matter. Not pay |
| Inc. Female Founders 500, 2026 | A list honour | Inc. profile, as published. 403 from this newsroom; cited by name. Not a net worth |
| Jordan Matter’s channel | Where she first appeared, per CNW | Photographer and YouTube creator. No CNW profile we opened. Not stacked |
A compiler stock is not a Sephora receipt. A company sales guess is not a share register. Adding Jordan Matter’s channel, or swapping in $5 million because it looks more like a “brand,” is how a co-founder credit becomes a fabricated personal fortune.
Sincerely Yours is a company
Celebrity Net Worth says Salish Matter co-founded Sincerely Yours with Jordan Matter and beauty executive Julia Straus, with backing from Strand Equity, and that the line launched in Sephora in September 2025, in stores and online. The brand’s own Sincerely Yours page names the same father-daughter co-founders, dermatologists, a cosmetic chemist, and Julia Straus. That is company copy. It is not a 10-K.
On the same Celebrity Net Worth profile, beauty-industry estimates are written as projecting about $10 million to $20 million of 2026 revenue for the company, and the profile states that her precise ownership percentage has not been publicly disclosed. Those two sentences stay apart. A revenue projection is not $3 million. Undisclosed equity is not a licence to invent a stake.
Deadline, on 3 February 2026, wrote that the Sephora line sold out an hour after launch. Inc., on its 2026 Female Founders 500 row, honours the Sephora launch and sell-through as Inc. writes it. Neither is a personal net worth.
The Netflix partnership, without a fee
Deadline, on 3 February 2026, reported an exclusive creative partnership between Netflix and Salish Matter and Jordan Matter: develop fan-favourite franchises across scripted, unscripted and animated series, with Salish to star, plus consumer products and experiential. Celebrity Net Worth dates a Netflix agreement to February 2026 in the same terms. No episode fee, licence fee or guarantee turned up in those pieces. We are not inventing one.
Variety, 18 September 2025, reported she joined the voice cast of The Angry Birds Movie 3. That is a credit. It is not a quote.
Jordan Matter is a co-founder, not a second fortune
Celebrity Net Worth identifies Jordan Matter as a photographer, author and YouTube creator, and as the person on whose channel she first appeared. Deadline treats him as the other party to the Netflix partnership and as a co-founder of the skincare line. Guessed Celebrity Net Worth URLs under his name redirect to search. There is no dad ticker on this page to add or subtract. For another page on this site that keeps a relative’s compiler off the ledger, see Kiele Sanchez. For a company mark that is not personal net worth, the Sincerely Yours projection is the same defect class as other company-versus-person rows on this site; see Katie Van Slyke for clone millions with no publisher. For a compiler stamp that is not allowed to read as a later year, see Jared Rushton.
What this page cannot tell you
We cannot tell you that $3 million is right. Celebrity Net Worth does not show its work, and Forbes never entered. We cannot tell you what share of Sincerely Yours she owns. We cannot tell you what Netflix paid. We cannot tell you what YouTube paid. We cannot tell you what Jordan Matter is worth. We cannot tell you she is worth $5 million because a clone said so.
We can tell you what one compiler printed in August 2026, that the $10–20 million line is a company projection with an undisclosed stake, that Deadline dated the Netflix partnership without a fee, and that a household monthly FAQ does not belong on this URL.
How we research this page
Every figure on this page is attributed to the organisation that published it, with the date it was published, because estimates from different publishers are not interchangeable and they go stale at different speeds.
We used Celebrity Net Worth, on-page last updated 28 August 2026 and JSON datePublished 29 August 2026, for the $3 million, for the Sincerely Yours $10–20 million 2026 revenue projection as CNW writes it, and for the undisclosed-ownership sentence. We opened Forbes and did not find a wealth ticker. Deadline, 3 February 2026, is the opened trade for the Netflix partnership, the Sephora sell-through line as Deadline writes it, and the Kids’ Choice mentions. Variety, 18 September 2025, is the opened trade for the Angry Birds Movie 3 voice-cast announcement. The Sincerely Yours site is the opened company page for named co-founders. Inc.’s 2026 Female Founders 500 row is cited by name; that URL 403s from this newsroom.
We do not average clone $3–5 million figures with Celebrity Net Worth. We do not convert a company sales guess, a list honour or a family YouTube channel into a living net worth. From the previous version of this page we removed the unsourced range, the household monthly FAQ, the invented post rates, and the leftover Logan Paul link. This page is limited to named business and compiler facts. Our approach is described in more detail on our About Us page.
Bottom line
Salish Matter is worth $3 million according to Celebrity Net Worth, as of the August 2026 stamps on that profile. Forbes does not currently print a competing fortune. Clone millions are not a second compiler. Sincerely Yours’ $10–20 million is a company projection with an undisclosed stake.
What holds up without a household RPM, or an invented Instagram rate, is narrower and more useful. A $3 million print the compiler does not explain. A Sephora line that stays a company. A Netflix partnership that stays a partnership. And an FAQ that no longer needs a combined family cheque to look finished.
Frequently asked questions
How much is Salish Matter worth?
Celebrity Net Worth prints $3 million, with an on-page last-updated stamp of 28 August 2026. It is not a filing, and Forbes does not print a living net worth.
What is Salish Matter known for on this page?
Sincerely Yours, which the article says she co-founded with Jordan Matter and Julia Straus.
Is the $10 to $20 million figure her net worth?
No. The article treats that as a company revenue projection, not her personal fortune.
Does Forbes list her?
The article says a Forbes profile under her name returns 404 and Forbes does not print a living net worth.
